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Future of Search: How Generative Engine Optimization Is Transforming Digital Marketing and SEO
By Crystal Black · VKTR · November 2025
Generative engine optimization is reshaping search. Crys explains what GEO means for digital marketing and SEO as AI answers replace blue links.
Crys contributes with Seth Earley to explain generative engine optimization: how AI-generated answers are displacing traditional search results, and what marketers and SEO practitioners need to do as the blue-link era ends.