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Human Input: MAICON 2025's 'Move 37' Moment That Marketers Can't Ignore

By Crystal Black · Colorado AI News · October 2025

The premier AI marketing conference turned from promise to execution: AI agents as buyers, collapsing video costs, and trust as the product.

Crys's dispatch from MAICON 2025, where AI marketing shifted from promise to execution. She flags the wake-up calls, AI agents becoming buyers, video costs collapsing, trust becoming the product, and argues leaders must plan for job redesign, not just new tools.